TradeDoubler Closes Japan Office as Final Stage of IMW Group Integration

Legacy Asset from 2007 Acquisition Non-Strategic to TradeDoublers Growth Strategy

Core Facts

The Japan office will close on 30 June 2010. Until this date, TradeDoubler will honour all remaining fixed term contracts with its local clients, but will not be renewing existing contracts or accepting new ones.

Quotes

"Our corporate strategy is focused on growing our successful online channels and expanding our market penetration on a pan-European basis. We focus our offering in the areas of Affiliate Marketing, Ad Networks, SEM and SEO. The Japanese keyword bid management business was a tactical, non-strategic part of the IMW Group acquisition. The Japanese affiliate and ad networks markets are highly saturated. In addition, the extensive IT and infrastructure investments associated with a launch of our products are non-justifiable. Therefore, we are investing our sales and marketing activities in European countries which represent the greatest potential for new market growth and profitability. During 2010 TradeDoubler is preparing to enter at new markets within Europe.

Björn Lindberg, COO for TradeDoubler

Company information

TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler’s products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 18 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,700 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange.

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