Understanding the Social Customer: London conference 29th March 2012

Our Social Times (www.oursocialtimes.com), one of the UK’s leading social media event companies, is hosting a one-day conference in London on 29th March. The Social Customer 2012 is part of a series of four conferences the company is hosting this year in London, Paris, Frankfurt and Brussels, exploring how social media is reshaping the relationship between customers and organisations.

More Information

The Social Customer 2012 will provide a range of insights into the future of customer care and engagement, as well as highlighting innovative social CRM (sCRM) strategies, tools and techniques. Featuring a Keynote from Frank Eliason (SVP Social Media, Citibank), described by Bloomberg.com as "the most famous customer service manager in the U.S., possibly the world”, the conference will also address a range of important, topical subjects, such as:

How to Create a Social Customer Strategy
How to Manage Social Customer Engagement within Large Organisations
Integrating Social Media into Traditional Customer Services
Measuring the Value and Effectiveness of Customer Communities
How to Implement Multi-Channel Social Customer Services
How to Maintain Customer Care Levels on Social Media

Luke Brynley-Jones, Founder and CEO of Our Social Times, commented: “Many large organisations are struggling to integrate social media across multiple departments. Customer Service is often behind Marketing and Communications in its adoption of social media, which can lead to internal tensions. The Social Customer 2012 aims to highlight current best practice and help to relieve these tensions.”

The conference boasts an extremely high-value list of speakers, including: Frank Eliason (SVP Social Media, Citibank); Bian Salins (Head of Social Media Innovation, BT); Laura Price (Social Media Manager, British Gas); Julia Monro (Community Manager, Marks and Spencer); Ben Kay (Head of Digital Strategy & Adoption, Everything Everywhere); Vincent Boon (Head of Community, GiffGaff/Telefonica); Guy Stephens (Technology Consultant, Cap Gemini); David Hughes (Director, User Experience, Expedia; Martin Hill-Wilson (Consultant, Brainfood Consulting); Katy Howell (Managing Director, Immediate Future); Nick Sharples (formerly Head of Corporate Communications at Sony Europe and Belron); Carolyn Blunt (People Development Consultant, Real Results); Lloyd Salmons (Managing Director, Outside Line); Dominic Sparkes (Managing Director, Tempero); Amanda Brown (PR Manager, First Direct) and Luke Brynley-Jones (Founder, Our Social Times).

Tickets for the conference are available from the website now priced £195. There are only 100 places available, so early booking is advised.

Website: http://www.oursocialtimes.com/socialcustomer

Email: [email protected]

Twitter: @oursocialtimes

Hashtag: #SCRM12

Quotes

“Many large organisations are struggling to integrate social media across multiple departments. Customer Service is often behind Marketing and Communications in its adoption of social media, which can lead to internal tensions. The Social Customer 2012 aims to highlight current best practice and help to relieve these tensions.”

Luke Brynley-Jones, Founder and CEO of Our Social Times